Crete is an AI-native ERP platform designed for bookkeeping and financial close processes. The company serves independent accounting firms and smaller CPA practices, providing technology solutions to help them compete with larger competitors through AI-powered automation and advisory capabilities.
Recent News & Trends
Rebranding to Current: Crete rebranded as Current in June 2026, signaling a strategic shift to emphasize AI and technology as core competitive advantages for independent firms
Focus on Advisory Services: The rebrand reflects positioning AI tools as enablers for local CPA firms to expand into higher-value advisory work, differentiating from Big 4 incumbents
Alliance Model: Operating as a professional alliance of top 50 accounting firms, Current strengthens collective capabilities through shared technology infrastructure
Tampa-based accounting firm alliance rebrands to Current, emphasizing AI and technology as tools to help independent CPA firms compete with larger competitors on advisory services.